Understand Your Audience
Measure your audience growth. Find out who are your new followers and who unfollowed you. Learn about the gender and geo distribution of your followers.
Analyze Your Community
Track your brand’s hashtag to gain a deeper understanding of your Instagram community. Find the most engaging posts and important contributors. Measure the reach of your Instagram campaigns.
Optimize Your Content
Find out which of your posts resonate most with your audience, the time when your posts get the most likes and comments, and which hashtags trigger engagement.